Any Brand.
No Interface.

Invisible infrastructure that takes the production weight off, so your creative team can get back to doing the work they were born to do.

The problem

Creative ambition has outpaced
execution capacity.

There comes a point where you realise you are no longer doing the job you signed up for. You are not thinking, or directing, or shaping something meaningful.

You are resizing.
You are reformatting.
You are reworking something that was good once but has been pulled apart so many times it barely resembles the original idea.

You are changing a phone number in sixteen places because someone spotted it after it was signed off. You are making “small tweaks” you know will ripple through an entire asset suite.

It isn’t fine. It’s not OK.
And over time, it makes very good people smaller than they should be.

The solution

We built infrastructure,
not another tool.

There is no new platform to learn. No system to adopt. No change programme to roll out across the business.

This sits inside the way you already work and absorbs the production weight. It understands how your brand actually behaves, not just how it is documented. It applies those rules consistently, without needing to be told twice.

It checks what needs checking. It creates what needs creating.
It iterates at the pace you wish you could.

ABNI OUTPUT
Abni output — branded snack and drink scene
46s
Created in
98%
Brand score
Minutes to hours
Time saved
£0.35
Creation cost
How a brand stays a brand

Hero assets, brand style, combined on demand.

Abni holds your hero assets, your visual style and your prompt as separate ingredients — and combines them on demand. Use a stock asset in a new scene, or take a photo from someone’s phone and bring it on-brand.

Manage and use assets consistently

Asset: Bottle
Asset: Bottle
Brand Style
Brand Style
User message
“Create an image of the bottle by a swimming pool”
Combined image
Combined Image

Brandify your own images

User image
Uploaded image
Uploaded Image
Brand Style
Brand Style
Now on brand
Now on brand
Capabilities

What it actually does,
in the background, all day.

01

Brand Memory

Your guidelines, references and the actual behaviour of your brand — captured properly, applied consistently. Without relying on someone remembering what good looks like.

02

Production at Scale

Generate, resize and adapt assets across every format and channel without dragging your team into production-line work.

03

Automatic Quality Control

Every output checked against your brand by specialists in type, lighting, photography and tone — before it goes anywhere near a stakeholder.

04

No Interface Required

Lives in Slack or via API inside the systems you already use. No new logins, no training sessions, no adoption curve.

05

Intelligent Iteration

Change something once and it carries through every asset properly. No more unraveling everything because of a small amendment.

06

Built for Teams

From junior designers through to creative directors — everyone gets time back. Less firefighting, more thinking.

Account Manager
“I need an on-brand banner for a LinkedIn post”
Creative Director
“I want to generate a completely new style”
No interface

You don’t need another thing
to log in to.

Abni works inside Slack, or via API into the systems you already use. No new logins, no training sessions, no adoption curve. Just ask.

Slack-native REST + Webhook API SSO compatible
The team

Built by people who have spent long enough in this world to know exactly where it breaks.

Oliver Horsman

Oliver Horsman

Co-Founder & Technology Lead

20+ years building technology for creative industries. Focused on making systems that actually support how creative teams work, rather than complicating it.

Connect on LinkedIn
Emma Humphrey

Emma Humphrey

Co-Founder & Commercial Lead

A career spent inside brand, marketing and creative leadership. Focused on protecting the thinking, not just getting to the output.

Connect on LinkedIn
Get in touch

Ready to give
your team their headspace back?

We are working with a small number of creative teams who are feeling the strain of doing too much with too little. They’re our early adopters and they’ll help us tweak Abni to be the creative partner you’ve always dreamed of.