How Abni works, start to finish.

Most tools make you describe your brand every time you ask for something. Abni asks once, then keeps it where the work happens.

A studio is organised into folders, three levels deep: Level 1 folders at the top, Level 2 folders inside them, Level 3 folders inside those. Many teams use a Level 1 folder per brand or client, Level 2 for product lines, and Level 3 for individual campaigns or projects. Every folder can hold its own brand knowledge. The colours and photographic style pulled from your best images. The rules you want kept. The logo, product shots and people that must be the real thing. The purpose of the folder, in your own words. The voice you write in.

Anything a folder doesn't set for itself, it inherits from the folder above. A Level 3 folder for the summer range starts with everything the folders above it already know and adds only what makes summer different. A child folder extends its parent; it never replaces it. Folders that sit side by side can't see each other, so the under-8s line never leaks into the professional range.

This is why Abni feels different in use. You don't write a paragraph of brand instructions into every prompt. You open the folder you're working in and say what you need. Ask for a hero image in the summer folder and Abni already knows the palette, the light, the rules, which bottle is the bottle, and what this folder is for. Move to another folder and it knows that one instead.

It also means the brand gets better as you work. Fix a rule once, at the level it belongs to, and every folder beneath it picks it up. Lock a folder's brand style once it's right and nothing below can drift from it.

The Workspace panel at the top of the dashboard is your folder tree.

Start with New Level 1 folder. Inside a Level 1 folder you can add Level 2 folders, and inside a Level 2 folder, Level 3 folders. Three levels, no deeper. Switch between Grid and Cascade views depending on whether you want the big picture or the drill-down; the breadcrumb at the top of the page always shows where you are, and All folders takes you back to the top.

Each folder tile shows its hero image, how many folders and images it holds, and three small dots for Purpose, Images and Text. Grey means nothing is set yet. Blue means the folder is inheriting from its parent. Orange means it has its own settings. Green means those settings are locked.

Rename a folder from its header. Deleting one asks you to confirm what goes with it, and won't let you delete a folder that still has children.

Everything you make lands in the folder you were in when you made it. Pick the folder first, then create; it's the single habit that makes the rest of Abni work.

The Library panel holds the images and documents in the folder you're viewing.

Use the filters to search by title, tag or format, and the sort to bring the latest or the hero images to the front.

Uploading

Open the folder the files belong in, then drop them anywhere on the library, or click the + tile to choose them from your computer. Several at a time is fine; each one appears as a tile straight away and fills in as it uploads.

You can also drag an image straight from another website. Pick it up in the other browser tab and drop it on the library; there's no need to save it first. If a site won't let its images be fetched, Abni says so, and nothing is charged. Save the image to your computer and drop the file instead.

• Images: PNG, JPEG, WebP, AVIF, GIF, HEIC (iPhone photos) and SVG, up to 100 MB each.
• Documents: PDF, Word (.docx), Rich Text (.rtf), plain text (.txt), Markdown (.md) and web pages (.html), up to 50 MB each.

WebP, AVIF, GIF, HEIC and SVG files are converted to PNG or JPEG as they arrive, so every image works in every process. An animated GIF keeps its first frame. Very large photos are scaled down to 4,096 pixels on the long side, which is more than any process needs. Older Word files (.doc) aren't supported: open them and save as .docx. Documents become text you can proofread, rework and use as assets.

Assets: when it has to be the real thing

Some things can't be approximated. Your logo. The actual bottle. Your founder's face. Select an image in the library and choose Set as asset, then give it a short name like bottle-hero. From then on you can call on it by name in any brief, and Abni uses the real asset rather than a lookalike.

Assets belong to the folder you set them in and are visible to every folder beneath it. The asset picker in each process groups them by level, deepest first, so a Level 3 folder sees its own assets, then its Level 2 folder's, then its Level 1 folder's. Rename an asset and it renames everywhere it's used.

Assets cross both ways

An asset isn't only an image. A document in the library, a product spec, a tone guide, a list of claims you're allowed to make, can be set as an asset too, and both kinds work in both directions. Name a text asset in an image brief and its content rides the generation. Name an image asset in a text brief and Abni writes from what it knows about that image, so the copy describes the real bottle, not a generic one. Pin an asset of either kind to a rule and it's guaranteed to be referenced every time the rule applies.

Housekeeping

Tick several tiles and a bar appears: Move to another folder, Tag, Duplicate, Download, Delete. Deleted items go to Trash and can be restored for 30 days. Click any tile to open it; the next section covers what you'll find.

The Process panel is the toolbox. Every process shows its cost in credits before you press the button.

Create

Describe the image you want. A doctor holding a brochure on a clinical background. Choose an aspect ratio and a resolution (1K, 2K or 4K). If you don't choose one and your brand has a format rule (say, always 16:9), Abni uses that shape. If your brief names an asset, Check for assets will find it, or pick from the asset picker. When an asset is attached you can choose Vary pose, which keeps the identity but stages a fresh composition, or Match reference, which copies the reference's pose and framing too. Press Generate and the image appears in the library as it renders, with the folder's full brand context applied.

Brandify

Good starting point, wrong brand. Pick up to five images from your library or drop them in, add any instructions, and choose how far to take it. Whichever you choose, the result is drawn in your brand's style and colours, and the subject keeps its own colours: a red drink stays red, a label keeps its colours.

• Scene keeps everything where it is and re-renders the whole picture in your brand's style, colour and light. It's the default.
• Subject keeps the subject exactly as it is and gives it a new setting from your brand's world.
• World is the full brandify: the subject is rebuilt as a native of your brand's world, still recognisably itself, with details free to adapt to fit in.

Abni remembers your choice per folder.

The result keeps the shape of the image you started with (Original) unless your brand has a format rule, which then sets it. Pick an aspect ratio yourself and your choice wins.

Amend

Change one thing without starting again. Pick the image, then either describe the change or draw a box on each area that should change and say what happens in it. Amend is a surgical edit: the brand context isn't re-applied, so everything you didn't mention stays exactly as it was. The result is a new version of the same image.

Resize

Same thing, different box. Pick the image, choose the new aspect ratio and resolution. Content and style are preserved; the result lands as a new version.

Recreate

Another one like that, please. Pick an image and its original brief is pre-filled; tweak it or leave it. The full brand context applies and the result is a brand-new image in the same folder.

Every generated image is scored against the brand as it's made. Open the image to see the score; under 60 means it missed, and the chat will usually have already told you why.

Text works the way images do. Teach the folder its voice once, then create, brandify, amend and resize copy in it.

In the Extract panel, the Text tab holds Writing style. Give it three to five pieces of your best real copy: upload documents, pick saved ones from the library, or paste. Press Extract voice and Abni learns the writing type, the preferred and avoided words, the rhythm, and suggests writing rules to go with them. Like images, a folder can have its own voice or inherit the parent's. A tip: PDFs made from Word or Google Docs extract well; a PDF whose pages are pictures gives almost no text.

Switch the Process panel from Images to Text and the same five moves appear. Create writes from a brief, in this voice, with an optional format such as Instagram caption or email subject line. Brandify rewrites your draft on-brand, keeping the meaning, facts and figures. Amend makes the one change you name and leaves every other word alone. Resize reshapes a piece to a length: half as long, under 150 characters, three short paragraphs. Recreate takes a fresh run at the same brief.

Writing rules

Rules are what keep copy on-brand between one piece and the next. Never use exclamation marks. Prices always carry the currency symbol. We say "members", never "users". Extraction suggests a first set; add your own in the Writing rules block of the Text tab, switch any rule off to pause it, and let rules set on the brand flow down to every folder beneath. A writing rule can pin an asset too, an image or a document, so always describe the bottle as pictured carries the actual bottle with it. Every text process applies them, and Proofread, on any text document in the library, checks a piece against them without changing a word. Proofread is free, and it's the fastest way to see whether something is ready.

The rule document

The most important text feature is also the least visible. Your brand's insisted-on and forbidden words live in a house dictionary: one document, a line per rule, wrong => right or TERM = what it stands for. It is enforced deterministically on every piece of text Abni writes or checks, not left to the model's judgement. You don't build it by hand. Ask Abni in chat to create the rule document for the folder, tell it the words as you think of them, we never say "users", always "members"; ROI is always spelled out the first time, and it writes and maintains the document for you. Keep adding to it as you go; every addition applies from the next piece of text onward.