The ProblemProductPricingGet Started

Abni knows your brand before you ask it to make anything.

Which sounds obvious, but is surprisingly unusual. Most generative tools start with your prompt. Abni starts with your brand.

1 - Organise

Organise it the way you actually work

One brand is rarely just one brand.

Set up folders around your brands, sub-brands, campaigns or however your particular world is organised. Each can have its own references and context.

Wherever there’s no rule in a folder, Abni automatically takes that rule from the folder above, so master brand rules cascade naturally through everything you create with zero effort.

Diagram: Brand, Sub-brand and Campaign folders in a tree, each fed by its own brand context flask; a campaign with no context of its own inherits the brand context from the folder above
2. Give it the good stuff

Brand guides are useful. They’re just not the whole story.

Upload the imagery and copy that really captures the brand. Abni uses it to understand three things:

Brand identity

The principles and distinctive characteristics holding everything together.

“Please take a look at our website mycosmetics.com and make some suggestions about our principles”
Discuss your ideas freely with Abni Chat
“I can absolutely help shape your principles and brand characteristics for this brand’s folderHow about this…”
Abni guides you along your creative setup and execution

Image style

How you use different image types, composition, lighting, colour, styling, mood, and visual craft.

Cosmetics product bottle photographed in the brand's soft natural light
Product shot
Close-up smear of the product showing its texture
Texture
Lifestyle scene of the product in use, in the same palette and light
Lifestyle

Text style

How you actually speak, including language, rhythm, vocabulary, and sentence construction.

Morning skin, all day.
Headline
Rosehip, squalane, nothing else. Three ingredients your skin already recognises.
Product copy
Your face will thank you.
Social

Because sometimes the best articulation of a brand isn’t on page 47 of the guidelines. It’s the campaign everybody wishes they’d made.

3. Then make things

Abni Processes

Your creative toolbox.

CREATE

Create

From an idea to something properly yours. Brief Abni on the image you want or the copy you need. Your brand context is already there.

BRANDIFY

Brandify

Good starting point. Wrong brand. Upload an image and bring it into your visual world, or rewrite existing copy in your voice.

AMEND

Amend

Yes, you really can change just one thing. A targeted change without unnecessarily starting again.

RESIZE

Resize

Same thing. Different box. Change an image’s size, or adapt copy to fit that pesky character restriction.

RECREATE

Recreate

Another one like that, please. Keep the brief and brand context, explore a different execution.

ASSETS

Assets

Some things have to be the thing. Pin your logo, product shots and hero imagery, then call on them by name in any brief. Abni uses the real asset, never a lookalike.

Web app or API

Come to us. Or we’ll come to you.

Use the web app if you want Abni ready to go for your team. Use the API if you want its brand understanding and creative capability sitting inside a workflow or product you already have.

Same Abni. Less moving house.

Give it something properly you.

See what Abni learns from it.

Get Started